What's new about Dia Light? 



In addition to our new ingredient – Hyaluronic Acid – we’ve also changed the format size of our hair color tubes. Now larger, Dia light is moving from a 50ML a tube to a 60ML tube, so you have more of the color you love to work with.

A New Dia Light Catalogue



The 10 reflect families in Dia Light now match each of the 10 reflect families of Majirel, and iNOA. Finding a demi-permanent shade to color match and refreshing faded permanent color has never been easier!

Introducing the Toning service with Dia Light



Dia light is loved the world over for its toning performance. You can’t get enough of our level 9/10 ash and iridescent reflects and their capability to break through any pesky undertone, but did you know Dia Light can be used for so much more than toning?

Explore the world of Dia Light for yourself...

NEW DIA LIGHT MIX AND MATCH OFFER



Purchase: Any mix of minimum 50 units of New Dia Light shades (including Dia Activateur)


Receive: 10% additional discount at checkout.


T&Cs and exclusions apply

DIA LIGHT NEW SHADE KIT OFFER



Purchase: Minimum x1 each of the 18 new Dia Light shades


Receive: 20% additional discount at checkout. Use code: NEWDIALIGHT


T&Cs and exclusions apply