Biolage is proud to promote their signature white bottles being made from 100% post-consumer recycled plastic*. This significantly reduces the amount of virgin plastic resin used in our packaging. Furthermore, all Biolage formulas are 100% vegan** and Leaping Bunny certified by Cruelty Free International.
Pureology’s commitment to sustainability also involves 100% vegan formulas**, in addition to the implementation of similar waste reduction methods:
- For shampoo and conditioner bottles, Pureology use *95% post-consumer recycled plastic.
- Extra-tight seal for our shampoo and conditioner bottle caps that is leak-free and ready for shipping, to avoid the need for additional wrapping.
- To save plastic, Pureology does not use plastic wrappers on their shampoos and conditioners.
Kérastase is also dedicated to reducing packaging wherever possible, using less virgin materials and more recycled and recyclable packaging. Since 2021, all of Kérastase’s retail shampoo bottles* are now made with 95% recycled plastic*** and are recyclable.
*Excluding the bottle cap
**No animal-derived ingredients or by-products
***The remaining 5% are dyes and additives.