Majirel by L’Oréal Professionnel. The color performance you love but elevated. Rediscover the iconic Majirel coloration crème de beauté now powered by Odor Trapping Technology. This innovative technology traps ammonia molecules, for two times less ammonia odor while maximizing color performance. The result? A more pleasant coloring experience in salon without compromising on long-lasting results. Majirel's new caring-agent complex provides three times more care, leaving hair noticeably smoother and more conditioned. The improved creamy texture facilitates seamless dispensing and mixing for a flawless, mistake-proof application. Achieve even, rich color from root to tip with up to 100% grey coverage. New vegan formula. Transform dark hair to luminous blonde without the fear of bleach damage. Majirel High Lift's innovative formula lightens, neutralizes, and tones in one step, offering a range of cool blondes from ultra-neutral to icy platinum. Lift up to 4.5 levels while achieving on-trend blondes with a soft, healthy feel. Available in seven shades: Neutral, Ultra-Light Blonde, Intense Ash, Ash Violet, Ultra-Light Natural Ash Blonde, Violet and Beige (up to 30% grey coverage).

1. PREPARATION The Majirel High Lift cream is used in a mixture (MIX 1 + 2). One 60 ml tube is blended with 120 ml of L’Oréal Professionnel 30 volume (9%) to lighten up to 3 levels. To lighten up to 4.5 levels, choose L’Oréal Professionel 40 volume (12%) Oxidant. 2. APPLICATION & RINSING COLOR MAINTENANCE On unwashed dry hair, use a brush & start with roots. Take through with Dia light. VIRGIN HAIR Start application on lengths & ends. Leave on for 15 min before applying to roots. Apply to roots & leave on for 50 min. LONG REGROWTH Apply from roots, then leave on for 50 min. Take through with Dia light. Follow the recommended development time : 50 minutes. Development time starts at the end of roots application. During the development time, the color of the mixture will change. This is normal and has no effect on the final color result. After the development time, gently emulsify for a few minutes. Rinse hair thoroughly after the development time until water runs clear. Use specific shampoo for colored hair: L’Oréal Professionnel Vitamino Color Spectrum shampoo. 3. COVERAGE Majirel High Lift does not cover white hair. It is possible however, to apply Majirel High Lift to hair that has a small percentage (30% maximum) of evenly distributed white hair. Ask more information about this product

1262153 A - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • C15-19 ALKANE • PROPANEDIOL • PROPYLENE GLYCOL • STEARETH-20 • PARFUM / FRAGRANCE • SODIUM METABISULFITE • ASCORBIC ACID • CETETH-10 • TETRASODIUM GLUTAMATE DIACETATE • STEARETH-2 • EDTA • STEARIC ACID • PALMITIC ACID • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • CI 77007 / ULTRAMARINES • TOLUENE-2,5-DIAMINE • ACETYL CEDRENE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • TRIMETHYLCYCLOPENTENYL METHYLISOPENTENOL • KAOLIN • HYDROXYBENZOMORPHOLINE • MYRISTIC ACID • 5-AMINO-6-CHLORO-o-CRESOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • THIOGLYCERIN (F.I.L. N70060517/3).