WHAT IT IS: Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. WHAT IT DOES: • Provides up to 70% grey coverage • Enhances hair with 3x more shine*** • Lifts up to 1 level with alkaline technology, with no ammonia* • Adds reflect and dimension for all hair types and textures • Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. DEVELOPER PRO TIPS: You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: • 6-vol. Dia Activateur Developer for soft tone on tone colour deposit • 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance • 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift. SERVICE OPPORTUNITIES: • First reflect and shine for clients new to colour • Refresh hair colour for clients looking for low maintenance colour • Grey coverage up to 70% • Add shine to naturally dull hair *No ammonia, for a pleasant smell **Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84% ***Instrumental test vs. previous formula

PREPARATION: Use exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained. APPLICATION: Wear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl & brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient. EMULSION AND RINSING: After the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. Ask more information about this product

INGREDIENTS: AQUA / WATER / E • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • SODIUM METABISULFITE • PARFUM / FRAGRANCE • TOLUENE-2,5-DIAMINE • m-AMINOPHENOL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM HYALURONATE • THIOGLYCERIN • CITRIC ACID (F.I.L. N70035705/1).