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What's new?


Discover more about L'Oréal Professionnel cutting-edge launches and innovations.

Absolut Repair Molecular Bi-Phase Oil.



Shake to repair 2 years of damage* for 100 hours of shine**

with no weigh down.



*Instrumental test on the fiber macromolecular structure after application of shampoo

+ rinse-off serum + leave-in mask.

**Instrumental tests

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[NEW] Majirel


Iconic permanent hair color now powered by Odor Trapping Technology. The color performance you love with less odor* & easier mixing.


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[NEW] Refills


Be part of positive change by using refill packs of our bestsellers.

High pro performance, -44% plastic*.

*Compared to 500ml bottle.

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Discover L'Oréal Professionnel's Latest Trends 


Our in-salon services.

Amplify your salon's performance by integrating L'Oréal Professionnel's signature in-salon services.

iNOA

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French Balayage

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Metal Detox

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Absolut Repair Molecular

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Welcome to our world.


Pushing the boundaries of science and technology.

Since 1909 L’Oréal Professionnel has supported

professional talent through our obsession with innovation,

tech and safety for stylists and women.


Acting under ambitious sustainability commitments

following the L'Oréal for the Future program, L'Oréal

Professionnel offers the best-in-class innovations in terms

of performance and positive impact.


Get inspired by other L’Oreal Professionel salons.



Head Up - for hair pro’s mental health


Our free mental health training program by hair pros

for hair pros.

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Steampod 4


Discover Steampod4, the all-in-one professional steam styler for all hair types.

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My Hair [iD]


The first professional color tool to accompany your service and create a personalized color experience for your client.

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By product range.


Discover L'Oréal Professionnel's cutting-edge ranges, each expertly formulated to provide tailored

solutions and transformative, salon-grade results for every unique hair need.


By product category.


Master every client need with L'Oréal Professionnel's comprehensive range: from iconic color to advanced care,

expert styling, and high-performance salon tools.


Hair color

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Hair care

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Styling

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Hair tools

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Follow us on other platforms.


The essential destinations for hairdressing inspiration and keeping up with the latest hair color trends.


L'Oréal Professional’s education and inspirational content.


Step into a new era of excellence and development with L'Oréal Access, your exclusive platform dedicated to inspiration, education, and privileged access to all the resources you need to elevate your craft and enrich your clientele.

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Always supporting hair

professionals.


Tag #lorealpro to be featured.


Questions on hair? Ask us 24/7 on Instragram & TikTok.

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Looking for cutting-edge hairdressing inspiration? You've found your ultimate channel.

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