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OUR COMMITMENT



OUR BRAND CAUSE



Learn more about the steps we’re taking to improve our impact on the planet.





CARE IS OUR STORY AND OUR FUTURE

Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.



OUR COMMITMENTS

FOR THE PLANET



WE ARE COMMITED TO MORE

REPONSIBLE FORMULAS





Kérastase is applying its spirit of innovation to improving formulas by integrating more sustainable raw materials and exploring green sciences to harness the power of nature without exhausting its resources.


From bio-based* ingredients such as centella asiatica to biotechnology** sourced actives like hyaluronic acid and amino acid, our ambition is to combine the highest product efficacy with sustainable processes. Kérastase will use progressively more and more green science technologies in its products.
In 2023, 63% of our ingredients are already biobased. *A bio-based ingredient is a raw material developed from renewable organic matter.
**A green transformation, biotechnologies are production processes which obtain high-performance ingredients of natural origin, using living tools.



WE ARE COMMITED TO DESIGN



TIMELESS PACKAGING DESIGNED TO LAST AND BE REFILLED




Elevated and committed: our new oils are made to be refilled again and again. With their elegant design, our meticulously crafted bottles ar made of 30% recycled glass and our refills with 50% recycled plastic



WE ARE COMMITED TO REACH



50% RECYCLED MATERIAL BY 2030


Kérastase applies its innovative spirit to an entirely new shampoo delivery system. Available in six Kérastase ranges, the refillable bain provides a completely reusable shampoo bottle made of 95% recycled plastic bottle in the shower. The system saves 82% of the plastic associated to single-use shampoo bottles.




Besides stiving for more eco-conscious packaging innovations, we aim to replace virgin plastic by recycled plastic wherever we still use plastic. Since 2021, all of our retail shampoo bottles* are now made with 95% recycled plastic** and are recyclable. In the coming years, the other formats will follow. *Excluding the cap. **The remaining 5% are dyes and additives.



WE ARE COMMITED TO PRODUCING


SUSTAINABLY





All our sites are using 100% reweable energies



Since 2015, our factory in Burgos, Spain, has reduced its C02 emissions by improving energy efficiency on-site and using 100% renewable energies thanks to a biomass power plant and solar panels.



Reducing water consumption


Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop. External network water is only used in the composition of products or for employees’ day-to-day needs. In 2020, the factory saved 32 million liters of water.



ACHIEVEMENTS & COMMITMENTS



FOR THE FUTURE OF THE PLANET




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SINCE

2015

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Since 2015 our factory in Spain which produces 97% of our products, uses 100% renewable energies, with a waterloop system using 100% recycled water.



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SINCE

2023

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In 2023, 96% of the new launches are eco-designed, and the use of recycled plastic in our products helped to save 1110 tons of virgin plastic.