WHAT IT IS Permanent haircolor: coloration crème de beauté for rich color results, 100% perfect coverage, and deep care. WHAT IT DOES Provides true-to-tone, long lasting color with up to 100% grey coverage. • Delivers predictable, precise results thanks to its mistake-proof formulawith • Highly concentrated in caring agents for +45% more conditioned hair with Majirel vs. uncolored hair Also exists in : • COOL INFORCED - Boosted with cool reflects for optimal neutralization. • MAJIREL COOL COVER - Extreme cool coverage, high resistance, high neutralization. • MAJIREL HIGH-LIFT - Super lightening, optimal neutralization. • MAJIREL GLOW - Translucent permanent haircolor, long-lasting neutralization, extreme luminosity WHAT ELSE YOU NEED TO KNOW • Majirel has 4 developers – 12.5-volume, 20-volume, 30-volume, 40-volume (for MAJIREL HIGH LIFT) • Back-bar : use Série Expert Acidic Sealer to seal pigments on hair. • Suggest in-salon treatments to your client according to her needs after haircolor service : Série Expert Vitamino Color, or Absolut Repair or Blondifier.

PREPARATION Shake into a rich, creamy texture/ using a non metallic shaker APPLICATION and DEVELOPMENT 35 min development time White coverage : Up to 50% Simply use your target shade More than 50% In a 1:1 ratio, mix your target shade with its corresponding base level. If you want to prioritize the reflect Cool reflects : ½ target shade + ½ same level basic shade Warm reflects : ½ target shade + ½ same level golden basic shade You can add a little bit of hot water (20ml) to the mix to refresh a a leftover color. COLOR MAINTENANCE schémas At the end the development time emulsify very gently, rinse until water runs clear and shampoo Ask more information about this product

Aqua / Water,Cetearyl Alcohol,Oleth-30,Hexadimethrine Chloride,Ammonium Hydroxide,Oleic Acid,Oleyl Alcohol,2,4-Diaminophenoxyethanol Hcl,P-Aminophenol,M-Aminophenol,Sodium Metabisulfite,Ethanolamine,6-Hydroxyindole,Thioglycerin,-2,5-Diamine,Ammonium Thiolactate,2-Methyl-5-Hydroxyethylaminophenol,Pentasodium Pentetate Benzyl Alcohol,2-Oleamido-1,3-Octadecanediol,Resorcinol