WHAT IT IS Permanent haircolor: coloration crème de beauté for rich color results, 100% perfect coverage, and deep care. WHAT IT DOES Provides true-to-tone, long lasting color with up to 100% grey coverage. • Delivers predictable, precise results thanks to its mistake-proof formulawith • Highly concentrated in caring agents for +45% more conditioned hair with Majirel vs. uncolored hair Also exists in : • COOL INFORCED - Boosted with cool reflects for optimal neutralization. • MAJIREL COOL COVER - Extreme cool coverage, high resistance, high neutralization. • MAJIREL HIGH-LIFT - Super lightening, optimal neutralization. • MAJIREL GLOW - Translucent permanent haircolor, long-lasting neutralization, extreme luminosity WHAT ELSE YOU NEED TO KNOW • Majirel has 4 developers – 12.5-volume, 20-volume, 30-volume, 40-volume (for MAJIREL HIGH LIFT) • Back-bar : use Série Expert Acidic Sealer to seal pigments on hair. • Suggest in-salon treatments to your client according to her needs after haircolor service : Série Expert Vitamino Color, or Absolut Repair or Blondifier.

Mix in a 1 to 1.5 ratio, i.e. 50ml (1 tube) of Majirel + 75ml of L’Oréal Professionnel Cream Oxydant 20 volume (6%) to darken or lighten up to 2 levels. To lighten up to 3 levels choose L’Oréal Professionnel Cream Oxydant 30 volume (9%). Mix only with L’Oréal Professionnel Cream Oxydant 20 (6%) volume or 30 (9%) volume as required. It can be mixed in a L’Oréal Professionnel shaker or a non-metallic bowl. Mix until a rich creamy texture is obtained. APPLICATION AND RINSING REGROWTH APPLICATION: Apply to the roots of dry, unwashed hair with a tint brush DEVELOPMENT TIME: 35 MINS Before applying to the lengths and ends, add 10-15ml of warm water to the remaining mixture. If the colour of the lengths and ends is only slightly faded: take through to the lengths and ends 5 minutes before the end of the development time. If the colour of the lengths and ends is missing reflect: leave on for 20 minutes and then take through to the lengths and ends for 15 minutes. If the colour of the lengths and ends is completely faded: take through immediately. After the development time, emulsify very gently. Rinse hair thoroughly until water runs clear. Use specific shampoo for coloured hair. Apply generously to the roots to ensure excellent coverage of white hair. During the development time, the colour of the mixture will change. This is normal and has no effect on the final colour result WHITE COVERAGE Majirel perfectly covers white hair. For 0% to 50% white hair: apply the desired colour. For 50% to 100% white hair: mix the desired colour in a 50:50 ratio with a Majirel basic shade if the reflect is cool, or a golden basic shade (,3) or natural golden basic (,03) if the reflect is warm, and L’Oréal Professionnel Cream Oxydant 20 volume (6%). Mix cool shades (,1 ,2 ,5 ,7) with a basic shade – Example: ½ tube of shade 7,1 + ½ tube of 7 and 75ml of L’Oréal Professionnel Cream Oxydant 20 volume (6%).Mix warm shades (,3 ,4 ,5 ,6) with a golden basic shade or natural golden basic shade depending on the intensity of reflect you would like to achieve – Example 1: ½ tube of shade 7,43 + ½ tube of 7,3 and 75ml of L’Oréal Professionnel Cream Oxydant 20 volume (6%) – Example 2: ½ tube of shade 7,43 + ½ tube of 7,03 and 75ml of L’Oréal Professionnel Cream Oxydant 20 volume (6%) Ask more information about this product

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.