The Most Iconic Demi

Unstoppable Reds is a collection of high-powered vibrancy red shades powered by the iconic Shades EQ.

Shades EQ has an acidic pH for healthy-looking and feeling hair, and is for all hair types and textures.

Next Gen Pure-Red² Technology​

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The Unstoppable Reds collection contains hyper resilient dyes for true-to-tone day 1 reds, wash after wash.

4 New Shades + Improved Tones

Customize your formula based on your client, with an offering of 13 shades.

Pro Tip

When it comes to red tones, it can be key to blend in zone 2 for more dimension and brightness.