Showcase the beauty of grey, white or light blonde hair with the L'Oréal Professionnel Silver clarifying purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted tones in hair. The deep purple shampoo helps to neutralise yellow, delivering toning results while nourishing and protecting the hair fiber and boosting shine.


At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.

The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.

Distribute evenly through wet hair. Lather. Rinse thoroughly Ask more information about this product

1239005 - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • BENZYL SALICYLATE • BENZYL ALCOHOL • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • PARFUM / FRAGRANCE (F.I.L. C230906/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1239005 - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • BENZYL SALICYLATE • BENZYL ALCOHOL • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • PARFUM / FRAGRANCE (F.I.L. C230906/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.