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Valentine’s Day represents the perfect momentum to foster client loyalty

80%



of beauty and wellness sales are driven by loyal clients

(>1 annual salon visits).¹


73%



of wellness clients are willing to spend more for personalized treatments.¹

5x



more cost-effective to retain clients than to acquire new ones.²

¹Zenoti. Beauty and Wellness Benchmark Report 2025.

²MioSalon. The art of client retention in beauty salons

Why fostering loyalty on Valentine’s Day will drive success?

Boosts Long-Term Client Profitability



Use Valentine’s Day appreciation to ensure higher, sustained revenue from client base

Generates Seasonal Revenue



Capitalize on seasonal spending increase to encourage premium upgrades

Supports Free Social Media Engagement



Turn loyal clients into social media advocates, sharing about their Valentine’s moment

Enhances Salon Reputation



Attract new loyalty-driven clients through word-of-mouth and social

How to boost client loyalty this Valentine's Day?

1


Frequent clients (every 2-3 months)


During their next scheduled visit, plan an additional slot dedicated to offering a complimentary premium haircare service.

2


Non-frequent clients (4+ months)


Reach out to these clients via whatsapp message or phone call. Invite them to an exclusive Valentine's-themed treatment.

3


New clients


Celebrate Valentine's Day on social media by featuring your most loyal clients and the lasting relationships you've established.

DOWNLOAD FULL ACTIVATION GUIDE AS PDF

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