Breakthrough discovery.



L'Oréal Professionnel discovered the origin

of dull hair. Melanin molecules degrade

progressively over time, causing hair to

become duller and duller as it turns grey.

What about the

Dia Color Tech?


[Melanin Gap Filler technology]

Fills gaps from lost melanin and reinjects color inside the fiber.

Up to 92% natural origin*.





*Maximum % of naturally across all shades of the range, with at least 84%.

Discover Dia color hair transformations

on different hair types.

Why Pros love Dia color.

LARGE PARCEL



Purchase any mix of minimum 60 tubes of New Dia Color to receive complimentary items at checkout.




Use coupon code: DIA at checkout.


T&Cs apply.

SMALL PARCEL



Purchase any mix of minimum 40 tubes of New Dia Color to receive complimentary items at checkout.




Use coupon code: DIA at checkout.


T&Cs apply.

Become A L'Oréal Professionnel Expert

[Access]


Discover more on world's largest digital learning platform for hairdressers.



access

[Style My Hair Pro]


The professional hair colour consultation app for inspiration, virtual try-on experience and digital shadecharts at your fingertips.


style my hair pro

[Instagram]


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