Dia color Demi-permanent gloss color. Reverse dullness loss effects for 6 weeks of gloss colour¹.
Melanin Gap Filler Technology with up to 92% natural origin formula² that replicates melanin colour and position in the fiber to perfectly fill gaps from lost melanin.
Its benefits: Ammonia-free Up to 70% grey coverage. 100% true-to-tone natural reflects. 3x shinier hair³.
Tested, co-created & approved by pros.
¹Instrumental & consumer tests. ²Maximum % of naturality across all shades of the range, with at least 84%. ³Instrumental test.