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Airlight Pro - Our New Innovation

NEW! Airlight Pro

Our first professional hairdryer powered
with infrared light technology.

Dry with the speed of light. Without damage*.
L’ORÉAL PROFESSIONNEL NEW Dia Light

L’ORÉAL PROFESSIONNEL

NEW! Dia Light

The future of acidic gloss color is hyaluronic. Instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film.
NEW! Billion Bond Oil

MATRIX

NEW! Billion Bond Oil

Oil that fights damage with 1 Billion Bonds in every drop. Consists of high performance ingredients such as Citric Acid to strengthen inner hair bonds & amino acid to reinforce inner hair matrix. Professional-grade leave-in oil tested and approved by hairdressers.
NEW! Love Luster™ Hydrating Hair Perfume

Pureology

NEW! Love Luster™ Hydrating Hair Perfume

Beyond just fragrance, Love Luster™ is formulated without drying alcohol, neutralises odour, is colour safe and is designed to inspire confidence.
Introducing new shades EQ

REDKEN

Introducing New Shades EQ Shades

Discover two new matte shades, 07M Driftwood and 09M Sand Dunes. Create Sabrina Carpenter's record-breaking blonde by Shades EQ, the #1* Demi in Australia.
L’ORÉAL PROFESSIONNEL NEW! All-In-1 Performer

L’ORÉAL PROFESSIONNEL

NEW! All-In-1 Performer

The 1st range co-developed with top hair professionals as a toolbox to hack any trending hairstyle - from backstage to the styles going viral on TikTok.
New Super Sync Extra

Matrix

NEW! Super Sync Extra

The Do It All Demi Giving Luxe Hair for Less! Now with 8 new shades, infused with Citric Acid and Glycine for Instant Fiber Protection!
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