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NEW! Matrix Mega Sleek

NEW! Matrix Mega Sleek

Professional anti-frizz care that fights humidity for up to 96 hours. Formulated with high-performance ingredients like Oleic Acid and Jojoba Oil to lock out moisture, smooth the cuticle, and deliver more smoothness.
NEW! KERATIN ALPHA SLEEK

L’ORÉAL PROFESSIONNEL

NEW! No Bleach French Highlights

Now powered by micro-teasing technique.​ Free to highlight,​ free from bleach.
NEW! SHADES ALK

REDKEN

NEW! SHADES ALK

Shades ALK is a liquid-cream alkaline demi-permanent that offers up to 75% coverage, up to 8 weeks of vibrancy, and visibly healthier hair in just 1 use. With 46% less ingredients** and 49 intermixable shades, your demi-permanent toolkit is now complete.​ ​ *Formula simplified & optimized for targeted performance.
**vs. our traditional permanent cream color​
NEW! Smooth Gloss

Pureology

NEW! Smooth Gloss

Stay Smooth When Things Get Steamy. Master the art of effortless smoothness with our newest frizz-controlling system. Achieve a brilliant, glass-hair finish with +50% glossier shine** and 8x smoother strands*. Powered by our patented Antifade Complex®, Smooth Gloss ensures your color stays vibrant while your texture stays purely silk for up to 72 hours.

L’ORÉAL PROFESSIONNEL

NEW! No Bleach French Highlights

Now powered by micro-teasing technique.​ Free to highlight,​ free from bleach.
L’ORÉAL PROFESSIONNEL NEW! All-In-1 Performer

L’ORÉAL PROFESSIONNEL

NEW! All-In-1 Performer

The 1st range co-developed with top hair professionals as a toolbox to hack any trending hairstyle - from backstage to the styles going viral on TikTok.
New Super Sync Extra

Matrix

NEW! Super Sync Extra

The Do It All Demi Giving Luxe Hair for Less! Now with 8 new shades, infused with Citric Acid and Glycine for Instant Fiber Protection!
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