Our story

Backed by state of the art of science and a legacy in innovation dating back to the 1960's Redken was the first brand to take scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day:

PROTEIN + MOISTURE = ACIDIC pH = HEALTHY HAIR



Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press for its scientific hair prescriptions and iconic liquid color to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world.

DISCOVER WHAT THE HYPE IS ABOUT TODAY....