A white creamy shampoo that transforms into a luxurious foam, its dual action fights the calcium deposits from water that attacks your already damaged or lightened hair, leaving it dull, lifeless, and limp. It also restores keratin links within the hair shaft, repairing hair at the core. Your hair feels smooth and manageable, shiny and bouncy.
We recommend layering Bain Décalcifiant Réparateur on top of Concentré Décalcifiant Ultra-Réparateur without rinsing first for maximum results. Team with other products from the Première range, like Masque Filler Réparateur for extra-repairing, restorative results.
BAIN DÉCALCIFIANT RÉPARATEUR BENEFITS:
Recreates 99% of hair's original strength*
73% shinier hair*
2x smoother hair*
93% stronger hair*
Bottle made of 95% recycled plastic**
*Instrumental test after application of BAIN Décalcifiant Rénovateur
**excluding cap, colorant, and additive
WHO IS IT FOR?
For all types of damaged hair.
BUSINESS OPPORTUNITY
Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage and 41% of women in the US are still looking for anti-breakage hair care.*
*SOURCE: RADIUS MARKET TRACKER USA 2021
Première Bain Décalcifiant Réparateur 250mL
Kerastase - Première