Our first decalcifying repairing conditioner for all types of damaged hair. It works to recreate hair’s original elasticity, strengthening the fiber. Instantly, moisture and fluidity are restored to over-processed or lightened hair.

When hair is already damaged, calcium will accumulate, further weakening the cuticle and cortex of the hair. Fondant Fluidité Réparateur dual-action removes calcium deposits, first decalcifying, then repairing hair. The rigid aspect of hair due to calcium in hard water is neutralised, further breakage is prevented, and hair is repaired from the inside out. Fondant Fluidité Réparateur envelops hair with its lightweight jelly-like texture and restores hair strength and resilience. Hair is left soft, smooth, and supple.

First, use the pre-shampoo treatment, Concentré Décalcifiant Réparateur, and without rinsing, layer on Bain Décalcifiant Réparateur for maximum decalcifying and repairing results. Why not try Intensive Resurfacing Repairing Serum for even more restructuring hair care?

FONDANT FLUIDITÉ RÉPARATEUR BENEFITS:
Hair is strong, resilient to damage
82% shinier hair*
7x smoother hair*
82% softer hair*
Bottle made of 45% recycled plastic**

*Instrumental test after application of Fondant Fluidité Réparateur
**excluding the cap, colorant, and additive
WHO IS IT FOR?
For all types of damaged hair.

BUSINESS OPPORTUNITY
Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage and 41% of women in the US are still looking for anti-breakage hair care.*

*SOURCE: RADIUS MARKET TRACKER USA 2021

Apply to shampooed, towel-dried hair. Massage through lengths and ends. Leave on for 3 to 5 minutes. Rinse. Ask more information about this product

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