Our first pre-shampoo treatment that removes calcium and fully repairs all types of damaged hair.

Calcium in water can further damage already delicate over-processed or lightened hair. Because it’s more porous, damaged hair absorbs 3 times more calcium than natural hair. This treatment’s concentration of pure acids has a dual action: it decalcifies hair from this calcium deposits, and repairs it from the inside out, restoring hair strength, and reversing its stiff, dull appearance.

With its transparent gel texture, this brilliant hair saviour dramatically repairs persistent damage, reconnecting broken keratin links to reinforce hair strength and structure. Hair is left stronger, healthier-looking, and shinier – as if renewed. Leave on Kérastase Concentré Décalcifiant Ultra-Réparateur without rinsing, and layer with Kérastase Première Bain Décalcifiant Réparateur for extra decalcifying and repairing action. Team with Fondant Fluidité Réparateur as a final step.

CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR BENEFITS:
Recreates 99% of hair's original strength**
+97% inner structure reinforcement*
93% less breakage**
75% more shine*
Bottle made of 95% recycled plastic***


*Instrumental test after application of Première Concentré + Bain + Fondant/Masque
**Instrumental test after application of the Concentré Décalcifiant Ultra-réparateur
***Excluding colourants and additives


WHO IS IT FOR?
For all types of damaged hair.

BUSINESS OPPORTUNITY
Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage and 41% of women in the US are still looking for anti-breakage hair care.*

*SOURCE: RADIUS MARKET TRACKER USA 2021

Apply generously on wet lengths before shampoo and massage throughout. Leave on for 5 minutes. Don’t rinse. Layer Première Bain directly on top to maximize efficacy. Rinse and follow with Première Fondant or Mask. Ask more information about this product

AQUA / WATER / EAU ● GLYCERIN ● PROPYLENE GLYCOL ● GLYCINE ● CITRIC ACID ● PEG-40 HYDROGENATED CASTOR OIL ● SODIUM HYDROXIDE ● PARFUM / FRAGRANCE ● CETRIMONIUM CHLORIDE ● POLYSORBATE 20 ● POLYSORBATE 80 ● PHENOXYETHANOL ● HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL ● HYDROXYPROPYL GUAR ● HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE ● QUATERNIUM-80 ● LIMONENE ● LINALOOL ● SODIUM BENZOATE ● CITRAL ● POTASSIUM SORBATE ●