SALON EXCLUSIVE OFFERS:
Use code: BLONDESEASON to unlock your exclusive offers
LIGHTENERS OFFER
Use code: BLONDESEASON at checkout
L'OREAL PROFESSIONEL
Purchase 8; Receive 5% Off
Purchase 12: Receive 10% Off
DEVELOPERS OFFER
Use code: BLONDESEASON at checkout
L'OREAL PROFESSIONEL
Purchase any mix of minimum 70 units of colour to receive 2 complimentary developers at checkout
MATRIX
Purchase any mix of minimum 25 units of colour to receive
2 complimentary developers at checkout
STEP 1:
PROTECT FROM DAMAGE BY NEUTRALISING METAL
The metal inside the fibre is the most dangerous as it creates risks of breakage and colour shift. So, it is important to neutralize
the metals to reduce breakage
and create reliable colour results.
Metal Detox provides the solution with its patented technology concentrated with Glicoamine, a molecule small enough to penetrate and neutralize metal inside the fibre.
L'Oreal Professionnel - Serie Expert
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STEP 2:
LIGHTEN UP TO 9 TONES WHILE PROTECTING HAIR BONDS
The lighteners with built-in bonding technology help protect strong disulfide bonds and preserve the integrity of the hair.
They create a powerful, shiny, even lift for all hair types and textures after use.
DISCOVER OUR LIGHTENERS
STEP 3:
NEUTRALIZE UNDESIRED UNDER TONES
After each lightening service,
the hair presents undesired warm undertones.
The acidic demi-permanent toners are the perfect formula to neutralize any lightened hair. Even better,
the gentle acidic technology inside can reduce alkalinity for healthier looking hair.
Click to discover and pick your favorite toning shades for blonde
Dia - L'Oreal Professionnel
See all 62 shades
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Tonal Control - Matrix
See all 16 shades
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ShadesEQ - Redken
See all 116 shades
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