Composed of 7 products, Première is a complete collection to target

the reinforcement and calcium removal of damaged hair.​

*SOURCE: RADIUS MARKET TRACKER USA 2021

Having an exclusive professional service for salons to treat

all types of damaged hair is a real opportunity to develop your

business, by helping to solve a frequent request in the salon.​

Start with the diagnosis of your client’s hair to understand all her needs.​​

1 - THE DISCUSSION


Listen carefully to your client to understand all her needs. ​

Ask about her hair story to get all the important information, what she likes or not, what treatments she has done etc.

2 - EVALUATION OF SCALP & HAIR


Pick up only one hair at the top, turn it around your finger and stretch it. ​

Healthy hair is elastic and will take back its original form, while damaged hair will break under stress. ​

To be more precise, do the same gesture on wet hair. Moisten a strand and repeat the process. If the hair is porous and elastic, it means it is damaged. ​

Share everything you see with your clients; they are eager to learn from your expertise!​


3 - ADVICE

Start by reformulating your diagnosis and give your recommendation for the Première in-salon service. ​

Then, introduce the at-home routine to follow and reinforce results over time. Once again, don’t hesitate to share your knowledge. ​

Explain the benefits, the ingredients, and all the steps in detail.

Première Concentré Décalcifiant Ultra-Réparateur

A dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Recreates 99% of hair’s original strength.* 


*Instrumental test after application of the Concentré Décalcifiant Ultra-réparateur

Première Bain Décalcifiant Réparateur

A rich double-action shampoo that works inside and out to remove excess calcium and strengthen and repair damaged hair. Hair is +73% Shinier & 2x Smoother. 


*Instrumental test after application of BAIN Décalcifiant Rénovateur

Première Sérum Filler Fondamental 

A leave-in repairing anti-breakage filler hair serum. This 72H anti-frizz serum helps seal and coat hair strands, and protect them from the heat of styling tools, leaving hair shiny and strong.*


*Instrumental test after 1 application of the Première Sérum Filler Fondamental

Première Concentré Liquide Resurfaçant 

This exclusive in-salon decalcifying and extra repairing professional treatment is ideal for hair that is severely damaged by chemical processing. 4x Smoother Hair, +70% More Shine, 8x Less Breakage*


**Instrumental test after application of the Decalcifying Repairing Shampoo + Concentré Liquide Resurfaçant

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