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BENEFITS
Première is for all types of damaged hair and is powered by citric acid and glycine to fight calcium and restore hair
Dual action repair haircare Frees hair from calcium build-up that leads to breakage Reconnects broken keratin links Recreates 99% hair's original strength*
*Instrumental test after 5 applications of the Concentré + Bain +Fondant/Masque
#REIGNITEYOURINNERSTRENGTH
INTRODUCING THE COLLECTION
Composed of 7 products, Première is a complete collection to target
the reinforcement and calcium removal of damaged hair.
Kerastase - Première
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Kerastase - Première
To see prices, you must login/register
Kerastase - Première
To see prices, you must login/register
Kerastase - Première
To see prices, you must login/register
Kerastase - Première
To see prices, you must login/register
Kerastase - Première
To see prices, you must login/register
Kerastase - Première
To see prices, you must login/register
Concentré Décalcifiant Ultra-Réparateur
+
Concentré Liquide Resurfaçant
Bain Décalcifiant Réparateur
Masque Filler Réparateur
+
Fondant
Sérum Filler Fondamental
+
Huile Gloss Réparatrice
SEE THE RESULTS FOR YOURSELF!
WHO IS IT FOR?
Première is for all types of damaged hair, from fine to thick hair. The opportunity in the repair category is large.
#1 Hair concern is damage 7/10 women get chemical services causing damage There is a 65% growth in the repair category
*SOURCE: RADIUS MARKET TRACKER USA 2021
CALCIUM IS NOT YOUR FRIEND
THE DAMAGE AMPLIFIER THAT OCCURS WITH EVERY SHOWER
There are high amounts of calcium in the water we use to bathe and shampoo our hair. Damaged hair is porous and absorbs 3 times more calcium from water (vs healthy hair). When it accumulates, it can lead to persistent damage.
Calcium can penetrate down to the keratin layer, in the depths of your hair. Over time, this can make your hair more rigid, brittle, and easier to break, especially if your hair is coloured.
Première is formulated with the perfect combination of citric acid to remove the calcium from core to surface, which neutralises dullness and stiffness, and glycine to repair the damage by penetrating hair’s inner layer, as a results broken links between keratin chains are reconnected, dramatically reducing breakage.
THE SCIENCE INSIDE PREMIÈRE
PREMIÈRE KEY INGREDIENTS
Citric acid: An organic acid that acts from core to surface to deeply eliminate calcium overdose, neutralizing dullness, and stiffness.
Glycine: Once calcium is removed, this amino acid penetrates hair's inner layer to deeply repair.
Peptide: A chain of amino acids that refills the hair surface with matter.
LUXURIOUS FRAGRANCE
FOR AN ELEVATED EXPERIENCE
Created by two French perfumers, Portofino Summer is Première fragrance.
The Fragrance unveils a citrus & mandarin cocktail surrounded by an accord of orange flower and jasmine. It creates a true summer nectar sending you directly to Italy.
Note #1 Mandarin & Citrus.
Note #2 Silky and Delicate Flowers
Note #3 Enveloping Woody Facets
DIAGNOSE DAMAGED HAIR AND RECOMMEND PREMIÈRE PROTOCOL
Having an exclusive professional service for salons to treat
all types of damaged hair is a real opportunity to develop your
business, by helping to solve a frequent request in the salon.
Start with the diagnosis of your client’s hair to understand all her needs.
1 - THE DISCUSSION
Listen carefully to your client to understand all her needs.
Ask about her hair story to get all the important information, what she likes or not, what treatments she has done etc.
2 - EVALUATION OF SCALP & HAIR
Pick up only one hair at the top, turn it around your finger and stretch it.
Healthy hair is elastic and will take back its original form, while damaged hair will break under stress.
To be more precise, do the same gesture on wet hair. Moisten a strand and repeat the process. If the hair is porous and elastic, it means it is damaged.
Share everything you see with your clients; they are eager to learn from your expertise!
3 - ADVICE
Start by reformulating your diagnosis and give your recommendation for the Première in-salon service.
Then, introduce the at-home routine to follow and reinforce results over time. Once again, don’t hesitate to share your knowledge.
Explain the benefits, the ingredients, and all the steps in detail.
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DISCOVER OUR DUOS FOR EACH MOMENT OF THE PROTOCOL
EXPERIENCE THE PREMIÈRE COLLECTION
Première Concentré Décalcifiant Ultra-Réparateur
A dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Recreates 99% of hair’s original strength.*
*Instrumental test after application of the Concentré Décalcifiant Ultra-réparateur
Première Bain Décalcifiant Réparateur
A rich double-action shampoo that works inside and out to remove excess calcium and strengthen and repair damaged hair. Hair is +73% Shinier & 2x Smoother.
*Instrumental test after application of BAIN Décalcifiant Rénovateur
Première Sérum Filler Fondamental
A leave-in repairing anti-breakage filler hair serum. This 72H anti-frizz serum helps seal and coat hair strands, and protect them from the heat of styling tools, leaving hair shiny and strong.*
*Instrumental test after 1 application of the Première Sérum Filler Fondamental
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